collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.
The Green Room came under new ownership in April 2020 and the business needed an entire revamp and overhaul, from its branding to social media and more traditional marketing. The Muse was appointed to provide The Green Room with a revamp on it’s business branding and bring its social media presence into the modern era.
Even if you are not a floral designer, the marketing issues that faced The Green Room are very similar to those that most SME’s have or will face.
As a brick-and-mortar shop, in two years they have dealt with creating a new brand identity, attracting new business far and wide, expanding their services to meet client needs and via The Muse and our intrepid marketing efforts we’ve used all of our channels available from public relations, social media, advertising and face-to-face opportunities even when the business had to pivot during a time of closure due to the pandemic.
As the current owner Mr . J. Martoccia bought into this business, he also purchased both physical and digital assets of the business. It was clear from the old digital presence was lacklustre and not in line with the vision for the brand.
We then developed and launched a supporting result-driven, multi-channel digital strategy, to continually drive potential customers to final purchase decisions and convert prospects into profitable customers.
This process has included implementing tactical digital strategies both paid and organic for the brand, creating specific campaigns and driving engagement on Instagram, Facebook & Tik Tok, Digital email campaigns along with remarketing on Google and Facebook marketplace.
The Muse recognised luxury florist The Green Room and need to be more relevant and appealing to a younger and wider audience.
We knew creative social media content could be the answer and wanted a focus on Instagram content.
The Green Room wanted The Muse to:
In line with the client brand we developed a digital-first creative social media content campaign that consistently aligned with their in-house events and sales promotions.
Channelling our social media expertise we have come up with the following:
