In crowded markets, the brands that win are the ones that own their digital stage. Whether you sell small-group walking holidays or premium architectural glazing, today’s buyer researches online long before they ever pick up the phone. Yet too many passion-driven founders still rely on referrals, print ads, or the hope that “a good product sells itself.”
At Muse Marketing, we specialise in helping those quietly brilliant businesses punch well above their weight online. In this post, we crack open two recent success stories—Andalucia On Foot and City Concepts—to show exactly how we take clients from invisible to irresistible.
Case Study #1 – Andalucia On Foot
Boutique Walking Holidays • Andalucía, Spain
1. The Challenge
Phil Mills had built an enviable reputation for leading immersive, small-group hikes through Spain’s Sierra de Grazalema. But in 2023, the company’s digital presence was… well, non-existent. No social media. No community hub. No reliable funnel for bookings. The goals were simple, but ambitious:
- Launch engaging social media channels
- Build a tribe of like-minded adventurers
- Drive enquiries and bookings efficiently
- Blend digital with tried-and-true offline tactics
2. Our Approach
| Tactic | What We Did | Why It Mattered |
| Social Media Launch | Claimed brand handles, created branded templates, shared trail photos & stories | Created a visual “wow” factor and built social proof |
| Community Building | Used comment prompts, hiker spotlights, and hashtag campaigns | Turned passive scrollers into an engaged audience of advocates |
| PPC Video Ads | Ran 15-second reels to outdoor travel fans; optimised daily | Delivered a stellar CPC of just £0.004, driving high-quality traffic |
| Traditional Outreach | Featured in local press, partnered with tourism boards, arranged radio spots | Reached less digital-savvy demographics & added credibility |
| Continuous Optimisation | Tracked weekly KPIs, A/B tested content, and re-targeted warm audiences | Ensured spend stayed efficient as the audience scaled |
3. Results
- Community Growth: Built a highly engaged online audience from scratch
- Bookings Boosted: Saw a direct increase in bookings attributed to social and PPC efforts
- PPC Excellence: Industry-leading results with a cost-per-click as low as 0.4p
- Brand Visibility: Established Andalucia On Foot as a go-to name in immersive walking holidays
Case Study #2 – City Concepts
Architectural Glazing & Design • London, UK
1. The Challenge
A new name in the crowded London design scene, City Concepts had all the technical brilliance but none of the digital presence. Their goals:
- Establish credibility in a competitive market
- Attract and engage architects and designers in London
- Rebrand to reflect the sleek, modern work they deliver
- Create sustainable growth with digital-first marketing
2. Our Approach
| Tactic | What We Did | Why It Mattered |
| Brand Refresh | Refined visual identity, messaging, and positioning | Matched the professionalism of their premium offering |
| LinkedIn Strategy | Published thought-leadership content, behind-the-scenes, and design insights | Captured the attention of architects and specifiers |
| Targeted Email Campaigns | Created segmented, value-led email journeys | Nurtured leads and kept City Concepts top-of-mind |
| Website & SEO Updates | Optimised site for UX and search visibility | Increased organic traffic and qualified inbound leads |
| Thought Leadership | Positioned the founders as experts in modern glazing design | Built trust and recognition within the architecture community |
3. Results
- Digital Presence Transformed: From invisible to industry-visible in under 6 months
- Community Engagement: Marked increase in LinkedIn impressions, likes, and shares
- Sustained Growth: Strong pipeline of qualified enquiries from the right people
Brand Credibility: Now viewed as a trusted name in architectural design circles
Final Thoughts
These two brands couldn’t be more different — one leads hikers through Spanish mountain trails, the other installs cutting-edge glazing in London’s skyline. But their digital growth stories share the same DNA: strategic clarity, targeted creativity, and data-backed decisions.
At Muse Marketing, we help passion-led businesses bridge the gap between brilliance and visibility. If you’re ready to go from under-the-radar to in-demand, we’d love to chat or book your availability here.